Case Study — Health & Community Support

BCAT — Breast Cancer
Awareness Toolkit

Research

Branding

UI Design

Web

Client

One Newham

Sector

Health and community support

Year

2026

Website

bcat.health ↗

Website

bcat.health ↗

01 / OVERVIEW

About the project

BCAT is a website that brings together breast cancer awareness, screening, support and local services for Black African, Black Caribbean, Bangladeshi and Pakistani women living in East London. The platform was built to make these resources easier to find in one place, and to help reduce health inequalities in communities that are often underserved.

The project was financially supported by Novartis Pharmaceuticals UK Limited through a sponsorship agreement. Novartis had no editorial control over the content. The work was delivered in partnership with One Newham, Wilma, The Health Creation Alliance and The Lime Project.

02 / THE CHALLENGE

The challenge

Information about breast cancer screening, support and services in the local area was scattered across many different places, which made it hard for women to find what they needed. On top of this, many women were understandably not comfortable being photographed for a project on this topic, so we needed a thoughtful way to represent them visually. One Newham came to us to build a single, trusted space that brought everything together and reflected the women it was made for.

03 / PROCESS

What we did

We led research, brand identity, UI and full website design alongside a developer. We chose deep pink, widely linked to breast cancer awareness,
with Open Sans and Poppins for a calm, readable feel. To represent women inclusively without putting anyone in an uncomfortable position, we used carefully chosen AI generated imagery reflecting different ages and backgrounds.

The work was shaped by workshops and a working group across three boroughs, with input from GP surgery staff and organisations supporting women before and after treatment.

We also designed a printed toolkit. On the working group's recommendation, it is being shared through GP surgeries, local salons and shops, meeting women in the everyday spaces they already visit.

04 / IMPACT

Impact & Outcomes

Feb 2026

Launched Hub

50+

Attendees at launch

1 Hub

Replacing scattered tools

Print

Salons & shop outreach

The website went live in February 2026 with a launch event attended by more than 50 people from across the local health and community sector. It is now being rolled out more widely across East London, and the next step is translating the printed toolkit into Bangla and Urdu so the resources are genuinely accessible to the communities it was made for.

We help organisations clarify who they are and how they show up, through brand identity design, logo systems, brand guidelines, and positioning frameworks that are clear, credible, & easy to use.

05 / TESTIMONIAL