Case Study — Brand and Logo Design
Orange Consulting & Training
Brand Identity
Client
Sector
Year
01 / OVERVIEW
About the project
Orange Consulting & Training is a solo consultancy that helps ideas grow into thriving organisations. Its services span bid writing support, monitoring and evaluation, and business planning.
The founder came to us to shape the full brand identity from the ground up, including a logo that incorporated the number 8 as a unique shape element, a warm orange colour palette, and a complete set of brand guidelines to keep everything consistent as the business grows.
02 / THE CHALLENGE
The challenge
03 / PROCESS
What we did
We started by getting to know the business and the founder's vision through a series of conversations, pulling out the ideas and values that mattered most and distilling them into a set of simple keywords. Those keywords became the foundation everything else was built on.
From there, we developed the logo, exploring shapes that could hold a subtle 8 within them, and built out the wider visual identity around a warm orange palette balanced with calm, professional supporting tones. We designed a typography system and a set of visual elements that felt approachable but credible.
Everything was pulled together into a full brand guidelines document, giving
the founder a clear reference to keep the brand consistent as the consultancy grows.
05 / TESTIMONIAL
What they said
"Kemson Studio helped me see the possibilities that could truly capture the ideas and ethos I had been developing over a long period. The work was delivered skilfully, promptly and professionally."
Hugh Stultz
Bid writer, workshop design and lead - community, voluntary & NGO sector. Creative.
